Some very interesting insights from other countries.
Equestrian tourism is big business overseas. So big that at least two countries are seeing it as a saviour for national tourism industries that haven't been faring well since the GFC. Other reports are regional; equestrian sport or recreation facilities actively promoted for local economies.
There are many international resources, including case studies and research reports that provide information relevant to the horse industry here. A major topic over the past few years is the value of the equine sector to local economies, and the value of equestrian tourism. We have collected publications on both for your use.