Tips for Clubs
Advertise your event in the local community newspaper, there is usually a free community events section
Use Local Community websites or social pages (Facebook has lots of community pages)
MAKE A SIGN. Put up a 'Coming Events' sign and make sure it welcomes non riders (the general public)
Invite local Board or Council members or politicians!!
Make sure there is a sign (or a volunteer) at the entrance telling non-horse people they are welcome to attend, where they can park, and what they might see (how to stay safe).
Offer guides\pamphlets to events
Make sure you are sending your event, and competition results to your local paper sports section, and regional paper sports desk.
Equestrian sport is rarely featured in mainstream sports, but this is often because the equestrian sector is so bad at communicating with the media and the general public. We send our sports results to our own Facebook page, or to equestrian news sources, and magazines, but often forget to use the local papers, and mainstream newspapers.
Sign up to Neighbourly - community news and newspapers
Sign up to the local community Facebook groups to let them know about upcoming events
Sport New Zealand have a fantastic tool to create and publish information about your club and the great work you are doing. These can be, any of the following:
It doesn't matter whether you are dealing with local, regional or central government or agencies. You MUST make submissions!
Clubs, Event Organisers and organisations of all sorts should be creating press releases to ensure that the general public knows what is going on in the equestrian world.
Press Release Template (with help)