"I Ride" is showing the other end of the spectrum. Who rides, why we ride in the great outdoors, and what we get from it.
I Ride is about each and every one of us, and everyone can participate. It aims to show that the vast majority of riders, are recreational riders. Even Sport NZ recognises that equestrian has the lowest participation rate in clubs, yet Councils insist that riders are 'organised', and there is a very slow realisation that the 3 basic modes of recreation are Walking, cycling, and horse riding (not just walking and cycling).